latchcrm

A Latch product · on Latch Market

Open demo

Build with Gemini XPRIZE

Sage Crews run the shop. A human still takes the sale.

Howdy. I am Liam Sherline. Marine, then DoorDash and plasma, then $25K to $30K a month writing life insurance. I built Latch Sage so a one-person shop gets a crew. Gemini runs it. I still take the sale.

Latch the Company is an AI company. Sage-powered. This is the judge page. Category is Small Business Services. Gemini is the hired engine that runs Sage. We do not own those weights. The 90-day build is the AI-native layer: Crews, Market shops, voice coaching, and Sage checkout. The CRM underneath is the substrate.

Gemini usage events

841

Automation step-runs

1,049,472

Drafts waiting on a human

6,347

Users / agencies

12 / 4

Business viability

Real shop. Early dollars.

Latch the Company LLC is live. Agents use latchcrm.live. Seats are Solo $99, Manager $119, Agency $299. Sage is free to talk to. First Stripe wallet dollars landed in the 90-day window ($65 arms-length, $36 related-party). We do not take issued premium.

AI-native operations

This is the win.

Sage is the interface. Crews tick without a chat turn. Closer ranks who to call. Keep drafts lapse texts. Scout drafts household ads. Market operates latchmarket.io: shops, checkout, Studio paste packs. Gemini runs those turns. A human still takes the sale, approves Inbox drafts, and pastes ads. Nothing auto-sends.

Category impact

Small Business Services

A one-person life-insurance shop gets a crew. That is how a licensed closer covers more families without hiring a floor. Professional Services Access is the other door: a household can still reach a real agent for a quote.

What Gemini does in production

Rules ask for at least one Gemini call in the deployed app, plus one Google Cloud product. Sage is that loop. Crews keep calling it after you close the tab.

Latch-SageIn-app and voice brain. Gemini function-calling loop.
Sage CrewsTimer + cron. Gemini writes drafts and ranks work.
LeadLens PrepCall briefs. Claude first, Gemini fallback.
Voice streamTwilio Media Streams to Gemini live intent.
Ads + personalizeGemini drafts SMS and ad packs. Human releases.

The crew

Closer

Ranks who to call. Daily ping. You take the sale.

Keep

Pending-lapse drafts land in Inbox. Nothing sends.

Scout

Household ad packs stay drafted. Latch never spends.

Market

Operates latchmarket.io. Shop, checkout, Studio packs. Latch never posts or spends.

Quote

Honest illustrations when you describe a person.

Book

Proposes the appointment. Reminder stays a draft.

What humans still do

  • the sale
  • approving Inbox drafts
  • pasting ads if you want to spend
  • TCPA, DNC, and quiet hours stay the gate. Crews never live-send.

Public proof

Live demo metricsPublic. No login.Sage CrewsWhat Latch sells.Founder storyLicensed agent. Oak Ridge.Public quoteDo not submit test PII.
Latch MarketSage Crews operate the shops.

Judge access

Invite-only magic link. Email liam@latchtc.com or sherlineprotects@gmail.com. Invites already went to testing@devpost.com and judging@hacker.fund. Full packet lives in Product_Evidence/ on the GitHub repo.

Moonshots Live is September 25 in Los Angeles. That is the live pitch if this packet gets us on the stage.