Founder story

Built by a licensed agent. Now an AI company.

Liam Sherline · Oak Ridge, Tennessee

After the Marine Corps I was DoorDashing and donating plasma. Three years later I write $30K a month in insurance. I tried to partner with the incumbent in this space. They would not take a meeting. So I built it myself.

Less than $2,000. Less than three months. No technical background. Just hard work and AI.

Latch is the company. Sage is the assistant you talk to. LatchCRM is the insurance CRM. Latch Market is the marketplace. Latch Studio is where you drop a video and Sage writes the posts. Same look. Same voice. Four products, one company.

Sage runs the busywork so your time goes to the sale, or to the thing you actually make. LatchCRM is a seat. Sage is free to talk to.