What Latch sells
Latch the Company is an AI company. Sage-powered.
Latch the Company is an AI company. Sage-powered. Sage is Latch's LLM. The product, the brain, the name. Sage-powered, not Gemini-branded. Sage is what Latch sells. Latch the Company is an AI company. The good version is free. Latch owns Sage, not Gemini or Grok. You do not rent Grok or ChatGPT. Hired engines run Sage. They do not own it.
Crews are on from day one. You do not spin them up. Market crew runs latchmarket.io. A maker tells Sage once what they make. Checkout runs. Studio packs stay paste-ready. Your job is the sale, Inbox, and ads you actually want to spend.
Closer
Ranks who to call. Pings you once a day. You take the sale.
Keep
Pending-lapse drafts land in Inbox. Nothing sends until you approve.
Scout
Household ad packs stay drafted. Latch never spends.
Market
Tell Sage once what you make. Market crew operates latchmarket.io: shop, checkout, Studio paste packs. Latch never posts or spends.
Quote
Honest illustrations when you describe a person. Needs you.
Book
Proposes the appointment. You confirm. Reminder stays a draft.
Connect your socials in Latch Studio
Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Threads, Pinterest. Continue with the app in Studio. Sage writes. You say yes. Latch posts. Not in this CRM.
- TikTok
- YouTube
- X
- Threads
Pricing. Like other AI companies.
The good version is free. Plus and Pro buy more Sage, not a CRM seat. Listed on Latch Market.
Sage
Free
The good one. Free.
- Talk by text, voice, or glasses
- Sage Crews on from day one
- Build shops on Latch Market
Sage Plus
$20/mo
More Sage when you live in it.
- Everything in Sage
- $20 each month in included AI credit, so crews do not nick the wallet first
- Premier voice
Monthly. Cancel any time in Stripe.
Sage Pro
$200/mo
For a book that never sleeps.
- Everything in Plus
- $200 each month in included AI credit
- First in line when the hired engines are busy
Monthly. Cancel any time in Stripe.
How money shows up
- Sage Free is free to talk. Crews are included.
- Sage Plus is $20/mo. Sage Pro is $200/mo. Checkout is live.
- LatchCRM is the insurance CRM, listed separately on Latch Market.
- Shops: Latch takes 10% of Market GMV after $500. The house shop keeps the lot.
- SMS, voice, email, and AI are metered at cost plus 10% after any included credit.
You still take the sale, approve Inbox drafts, and paste ads if you want to spend. Crews never live-send. Latch never spends. That is the floor, not leftover work.